Capture a consolidated view of engagement at every account.
- Track “engagement points” over time and across channels
- Identify who is engaging with which content assets
- Analyze the roles of visitors with cookie-based data and reverse-IP
Bring discipline to your Account-Based Marketing program by tracking lists of target accounts as they move through the lifecycle of engagement.
- Measure the aggregate engagement for any list of target accounts
- Evaluate campaigns for their ability to boost engagement in key accounts
- Learn which content assets are doing most to reach key personas
Keep reps apprised of engagement in their territory so they can strike while the iron is hot.
- See a feed of activity notifications inside or alongside existing CRM
- Get the big pictures of engagement across all channels
- Set email alerts to catch big changes at important accounts